What is search engine marketing? (SEM)
It is the practice of building external website links in conjunction with paid search engine listings, to position your website at the top of the search engine results.
SEM strategies include
- Link building
- Social media marketing
- Pay per click programs
What is search engine optimisation? (SEO)
SEO refers to the practice of increasing your website's search engine ranking based on various keywords and phrases relevant to your business, product or service.
- Keyword research
- Competitive analysis
- Coding & website optimsation
- Reports and analysis
Benefits of SEO and SEM
- → 85% of Internet users refer to search engines as their primary method for discovering websites.
- → Traffic generated by search engines is reverse direct marketing and puts your business in front of customers searching for your product and service.
- → Search engines provide a direct channel to your business 24/7